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TRIO was seeking an innovative physical marketing product. In another collaboration with Take Roots, Stephanie suggested we adapt a tri-fold brochure into a envelope that could hold information cards.
I designed the front of the envelop/brochure using a cell image provided by TRIO for a previous project. White text was chosen for contrast and an oval fade placed on the blue rectangle to add depth.
The same blue with oval fade was used as the background for the center of the brochure.
The top rectangle is the back of the front cover. I placed a transparancy on the text so the focus would be the infographics on the lower rectangle. The lines and dots are taken from the world map, provided by TRIO for the back cover, in order to maintain thematic consistancy.
The rectangle with the infographics is the folded up lower section of the brochure (glued in place to create an envelope space). The infographics are custom created for this project and I used the colours from the ends of the cards for visual repetition.
The coloured bars on the left of the lower half are actually information cards that can be pulled out of the envelope space.
The back of the envelope/brochure continues the blue fade background. The map was provided by TRIO as an image which I vectorized in order to view the background through the lines, add translucency and to maintain print quality. White text with red accents were chosen for contrast and highlighting and the TRIO locations were marked on the map with their logo to add branding and a bit of fun.
The cards contain TRIO provided content with one end a solid colour with the card title and the other an image. These images, like the cover image, are photos take via microscope of cancer cells. The colours for the solid ends of the cards were inspired by colours in the images.
The backs of the cards are the same as the back of the brochure but adjusted to fit the size of each card.
Sample pdf file for TRIO Brochure
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TRIO was seeking an innovative physical marketing product. In another collaboration with Take Roots, Stephanie suggested we adapt a tri-fold brochure into a envelope that could hold information cards.
I designed the front of the envelop/brochure using a cell image provided by TRIO for a previous project. White text was chosen for contrast and an oval fade placed on the blue rectangle to add depth.
The same blue with oval fade was used as the background for the center of the brochure.
The top rectangle is the back of the front cover. I placed a transparancy on the text so the focus would be the infographics on the lower rectangle. The lines and dots are taken from the world map, provided by TRIO for the back cover, in order to maintain thematic consistancy.
The rectangle with the infographics is the folded up lower section of the brochure (glued in place to create an envelope space). The infographics are custom created for this project and I used the colours from the ends of the cards for visual repetition.
The coloured bars on the left of the lower half are actually information cards that can be pulled out of the envelope space.
The back of the envelope/brochure continues the blue fade background. The map was provided by TRIO as an image which I vectorized in order to view the background through the lines, add translucency and to maintain print quality. White text with red accents were chosen for contrast and highlighting and the TRIO locations were marked on the map with their logo to add branding and a bit of fun.
The cards contain TRIO provided content with one end a solid colour with the card title and the other an image. These images, like the cover image, are photos take via microscope of cancer cells. The colours for the solid ends of the cards were inspired by colours in the images.
The backs of the cards are the same as the back of the brochure but adjusted to fit the size of each card.
Sample pdf file for TRIO Brochure