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I collaborated on multiple projects with TEC Edmonton from 2012 to 2018 when they moved to in-house design. Working with project managers, committees and event coordinators to create annual reports, event programs and menus, posters, banners, signs and more.
The 2017 Annual Report was created over 4 weeks and included consultation, content creation, design and edits with board approval for each step. I believe this project is a good demonstration of my abilities in design, layout, photo optimization and type-setting.
The TEC logo colours were used throughout the project for text, infographics and other design features. Blue translucent bars across images were a call-back to the cover and acted as another consistent design feature. Certain sections of the report had their own features to distinguish them from the rest. For example blue side bars were used for the pages featuring TEC Edmonton programs. A similar feature was used on the sponsor pages but in grey, to prevent distracting from the colours of the sponsor logos. These features worked together to create a visually interesting but on brand product.
The majority of the infographics in this annual report were designed by me, in particular, this two page layout.
I was given the names of each service and asked to come up with a simple graphic to demonstrate each of them. The graphics needed to be universal yet custom designed for TEC Edmonton's use to avoid any copyright issues. The colours of the infographic circles are all secondary colours in TEC's official style guide which are complementary to the 3 primary logo colours.
Complete pdf file for Annual Report
A simple Save-the-Date postcard with the majority of the relevant info on the back. This allows the beauty of the image to dominate. White only text and a san-serif font also prevent distraction. Sometimes less really is more.
Complete pdf file for Health Accelerator Summit Postcard
Again, a simple design for a sign. This project was printed on vinyl then applied to mylar and hung in the TEC Edmonton Business Incubator space in downtown Edmonton. Sign design requires knowledge of what margins, bleeds and overlaps are needed for the materials being used.
Pdf file for Accelerate banner designed and created for the same space.
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I collaborated on multiple projects with TEC Edmonton from 2012 to 2018 when they moved to in-house design. Working with project managers, committees and event coordinators to create annual reports, event programs and menus, posters, banners, signs and more.
The 2017 Annual Report was created over 4 weeks and included consultation, content creation, design and edits with board approval for each step. I believe this project is a good demonstration of my abilities in design, layout, photo optimization and type-setting.
The TEC logo colours were used throughout the project for text, infographics and other design features. Blue translucent bars across images were a call-back to the cover and acted as another consistent design feature. Certain sections of the report had their own features to distinguish them from the rest. For example blue side bars were used for the pages featuring TEC Edmonton programs. A similar feature was used on the sponsor pages but in grey, to prevent distracting from the colours of the sponsor logos. These features worked together to create a visually interesting but on brand product.
The majority of the infographics in this annual report were designed by me, in particular, this two page layout.
I was given the names of each service and asked to come up with a simple graphic to demonstrate each of them. The graphics needed to be universal yet custom designed for TEC Edmonton's use to avoid any copyright issues. The colours of the infographic circles are all secondary colours in TEC's official style guide which are complementary to the 3 primary logo colours.
Complete pdf file for Annual Report
A simple Save-the-Date postcard with the majority of the relevant info on the back. This allows the beauty of the image to dominate. White only text and a san-serif font also prevent distraction. Sometimes less really is more.
Complete pdf file for Health Accelerator Summit Postcard
Again, a simple design for a sign. This project was printed on vinyl then applied to mylar and hung in the TEC Edmonton Business Incubator space in downtown Edmonton. Sign design requires knowledge of what margins, bleeds and overlaps are needed for the materials being used.
Pdf file for Accelerate banner designed and created for the same space.